Combining cutting-edge AI with evidence-based techniques to provide 24/7 mental health support
Budd was created to bridge the gap between needing mental wellness support and accessing it. We believe that quality self-help tools should be available to everyone, anytime, anywhere—without waiting lists, stigma, or barriers.
Traditional therapy faces significant barriers: long waiting lists (often 6-12 months on the NHS), high costs (ÂŁ50-150 per session privately), limited availability outside office hours, and the stigma that still prevents many from seeking help.
Meanwhile, mental health conditions like anxiety and depression affect 1 in 4 people each year, and many never receive the support they need.
Budd provides immediate, affordable, evidence-based support that complements traditional therapy. It's not a replacement for human therapists—it's a bridge that ensures no one has to face their mental health challenges alone while waiting for professional care.

Active • 12 messages
I've been on a waiting list for 8 months and feeling worse...
I'm here for you right now. While you wait for your appointment, we can work together on managing these feelings using evidence-based techniques.
Let's start with understanding what you're experiencing. Can you tell me more about what's been most difficult?
We envision a world where mental health support is as accessible as checking your email—immediate, personalized, and stigma-free.
We're building a future where geography, income, or waiting lists never stand between someone and the mental health support they need. Quality care should be a right, not a privilege.
AI will never replace the human connection in therapy, but it can enhance it. We're creating tools that support therapists, extend care between sessions, and help more people access evidence-based techniques.
Mental health science evolves constantly. We're committed to integrating the latest research, therapeutic approaches, and AI capabilities to provide the most effective support possible.
We believe in supporting mental wellness before crisis hits. Early intervention, daily check-ins, and proactive coping strategies can prevent many mental health challenges from escalating.
We're working towards a future where AI-powered mental health tools work alongside human therapists to create a comprehensive, accessible mental healthcare system for everyone.
Real examples of how Budd provides compassionate, evidence-based wellness support
Have meaningful conversations with Budd anytime you need support. Your AI mental health companion uses CBT, DBT, and ACT techniques, providing evidence-based guidance tailored to your unique situation.

Active • 12 messages
I've been feeling overwhelmed lately. Everything feels like too much.
I hear you, and it's completely valid to feel that way. Feeling overwhelmed is often our mind's signal that we need to pause and reassess.
Let's try breaking this down together. What's one specific thing that's contributing most to this feeling right now?
Work deadlines are piling up and I can't focus...
245
Points
12
Badges
7
Day Streak
Complete 5 therapy sessions
Complete 10 therapy sessions • 2/10
See your mental wellness journey come to life with points, badges, and streaks. Track your progress across therapy sessions, mood entries, and exercises to celebrate every step forward.
Access a library of 150+ therapeutic exercises covering mindfulness, grounding, breathing, CBT, DBT, and ACT techniques. Each exercise includes step-by-step guidance and audio support.
Step 2 of 4 • 5 min
Exhale slowly through your mouth for 8 seconds, making a whooshing sound. Feel your body relax as you release the breath.
CBT Journaling
Preparing for tomorrow's presentation at work...
"I'm going to mess up and everyone will think I'm incompetent"
AI Suggestion: "I've prepared well and have delivered presentations before. Even if I'm nervous, that's normal and doesn't mean I'll fail."
Use guided journal prompts based on CBT principles to identify thought patterns, challenge cognitive distortions, and develop healthier perspectives. Get AI-powered suggestions for reframing.
Founded by a leading clinical psychologist and entrepreneur
Clinical Psychologist & CEO
Dr. Martina Paglia is a practising Clinical Psychologist (HCPC-registered) who still sees clients face-to-face in London. She draws on that daily clinical work to shape everything Budd does.
She founded Budd to extend the support she offers in the therapy room beyond its walls—giving people a companion grounded in the same evidence-based techniques she uses with her own clients, available whenever they need it between sessions.
In-person and online therapy for expats across Europe, Middle East, and Asia.
Visit WebsiteThe principles that guide everything we do—from product design to user support
Our techniques are grounded in peer-reviewed research and clinical best practices. We are committed to making quality support available to everyone, everywhere, without barriers.
We approach mental health with empathy and understanding, respecting diverse backgrounds, beliefs, and experiences to offer personalized and inclusive support.
We use cutting-edge technology for effective therapy. We protect your data with end-to-end encryption and full GDPR compliance to ensure maximum privacy and protection.
Budd integrates proven wellness approaches backed by decades of research. These techniques are widely studied and used in evidence-based self-help worldwide.
Identify and transform negative thought patterns into healthier perspectives
Key Techniques:
Build skills for emotional regulation and interpersonal effectiveness
Key Techniques:
Accept difficult experiences and commit to value-driven actions
Key Techniques:
Understand and regulate your nervous system's stress response
Key Techniques:
Years
Of supporting research
Millions
Using these techniques worldwide
75-80%
Effectiveness rate for CBT-based approaches
Access 150+ evidence-based exercises and 24/7 AI journaling support
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