About Budd

Meet Budd: Your AI Mental Health Companion

Combining cutting-edge AI with evidence-based techniques to provide 24/7 mental health support

Our Mission

Making Wellness Support Accessible

Budd was created to bridge the gap between needing mental wellness support and accessing it. We believe that quality self-help tools should be available to everyone, anytime, anywhere—without waiting lists, stigma, or barriers.

The Mental Health Care Gap

Traditional therapy faces significant barriers: long waiting lists (often 6-12 months on the NHS), high costs (ÂŁ50-150 per session privately), limited availability outside office hours, and the stigma that still prevents many from seeking help.

Meanwhile, mental health conditions like anxiety and depression affect 1 in 4 people each year, and many never receive the support they need.

Our Solution

Budd provides immediate, affordable, evidence-based support that complements traditional therapy. It's not a replacement for human therapists—it's a bridge that ensures no one has to face their mental health challenges alone while waiting for professional care.

Budd AI therapy companion avatar

Core Feature

Active • 12 messages

I've been on a waiting list for 8 months and feeling worse...

I'm here for you right now. While you wait for your appointment, we can work together on managing these feelings using evidence-based techniques.

Let's start with understanding what you're experiencing. Can you tell me more about what's been most difficult?

Our Vision

The Future of Mental Health Support

We envision a world where mental health support is as accessible as checking your email—immediate, personalized, and stigma-free.

Democratizing Mental Healthcare

We're building a future where geography, income, or waiting lists never stand between someone and the mental health support they need. Quality care should be a right, not a privilege.

Augmenting Human Therapists

AI will never replace the human connection in therapy, but it can enhance it. We're creating tools that support therapists, extend care between sessions, and help more people access evidence-based techniques.

Continuous Innovation

Mental health science evolves constantly. We're committed to integrating the latest research, therapeutic approaches, and AI capabilities to provide the most effective support possible.

Preventive Mental Health

We believe in supporting mental wellness before crisis hits. Early intervention, daily check-ins, and proactive coping strategies can prevent many mental health challenges from escalating.

A world where mental health support is universal, immediate, and personalized

We're working towards a future where AI-powered mental health tools work alongside human therapists to create a comprehensive, accessible mental healthcare system for everyone.

Experience Budd

See Budd in Action

Real examples of how Budd provides compassionate, evidence-based wellness support

Core Feature

Compassionate AI Mental Health Companion

Have meaningful conversations with Budd anytime you need support. Your AI mental health companion uses CBT, DBT, and ACT techniques, providing evidence-based guidance tailored to your unique situation.

  • 24/7 availability - no appointments needed
  • Judgment-free space to explore your thoughts
  • Evidence-based wellness techniques
  • Personalized responses based on your progress

AI Mental Health Companion Session

Active • 12 messages

I've been feeling overwhelmed lately. Everything feels like too much.

I hear you, and it's completely valid to feel that way. Feeling overwhelmed is often our mind's signal that we need to pause and reassess.

Let's try breaking this down together. What's one specific thing that's contributing most to this feeling right now?

Work deadlines are piling up and I can't focus...

Your Progress Journey

Level 4

245

Points

12

Badges

7

Day Streak

Opening Up

Complete 5 therapy sessions

Building Trust

Complete 10 therapy sessions • 2/10

Track Progress

Visualize Your Growth

See your mental wellness journey come to life with points, badges, and streaks. Track your progress across therapy sessions, mood entries, and exercises to celebrate every step forward.

  • Earn points for completing therapeutic activities
  • Unlock badges as you reach milestones
  • Build daily streaks for consistency
  • View detailed analytics and insights
150+ Exercises

Evidence-Based Techniques

Access a library of 150+ therapeutic exercises covering mindfulness, grounding, breathing, CBT, DBT, and ACT techniques. Each exercise includes step-by-step guidance and audio support.

  • Grounding techniques for anxiety
  • Breathing exercises for stress relief
  • CBT thought records and restructuring
  • DBT emotional regulation skills

4-7-8 Breathing

Step 2 of 4 • 5 min

2:34

Exhale slowly through your mouth for 8 seconds, making a whooshing sound. Feel your body relax as you release the breath.

Progress50%

Thought Record

CBT Journaling

Today

Preparing for tomorrow's presentation at work...

"I'm going to mess up and everyone will think I'm incompetent"

AI Suggestion: "I've prepared well and have delivered presentations before. Even if I'm nervous, that's normal and doesn't mean I'll fail."

Smart Journaling

Structured Self-Reflection

Use guided journal prompts based on CBT principles to identify thought patterns, challenge cognitive distortions, and develop healthier perspectives. Get AI-powered suggestions for reframing.

  • CBT thought records and analysis
  • Gratitude and positivity exercises
  • Worry time and anxiety management
  • AI-powered insight suggestions
Leadership

Meet Our Founder

Founded by a leading clinical psychologist and entrepreneur

Dr Martina Paglia

Clinical Psychologist & CEO

Dr. Martina Paglia is a practising Clinical Psychologist (HCPC-registered) who still sees clients face-to-face in London. She draws on that daily clinical work to shape everything Budd does.

She founded Budd to extend the support she offers in the therapy room beyond its walls—giving people a companion grounded in the same evidence-based techniques she uses with her own clients, available whenever they need it between sessions.

Clinical Experience:

  • • Anxiety, Depression & Trauma
  • • ADHD & Personality Disorders
  • • Eating Disorders
  • • Relationship & Attachment Difficulties
  • • Stress, Burnout & Workplace Stress
  • • Performance Psychology for High-Achievers

Martina's Other Ventures:

Mind a Porter

Premium mental health care for London's international community.

Visit Website

Expat Therapy 4U

In-person and online therapy for expats across Europe, Middle East, and Asia.

Visit Website

Psicologo 4U

Online psychological services for Italian-speaking communities.

Visit Website
Our Values

What Drives Us

The principles that guide everything we do—from product design to user support

Evidence-Based Therapy & Accessible

Our techniques are grounded in peer-reviewed research and clinical best practices. We are committed to making quality support available to everyone, everywhere, without barriers.

Compassionate Care & Cultural Sensitivity

We approach mental health with empathy and understanding, respecting diverse backgrounds, beliefs, and experiences to offer personalized and inclusive support.

Technological Innovation & Data Security

We use cutting-edge technology for effective therapy. We protect your data with end-to-end encryption and full GDPR compliance to ensure maximum privacy and protection.

Evidence-Based

Built on Science

Budd integrates proven wellness approaches backed by decades of research. These techniques are widely studied and used in evidence-based self-help worldwide.

CBT

Cognitive Behavioral Therapy

Identify and transform negative thought patterns into healthier perspectives

Key Techniques:

Thought records
Behavioral experiments
Cognitive restructuring
DBT

Dialectical Behavior Therapy

Build skills for emotional regulation and interpersonal effectiveness

Key Techniques:

Distress tolerance
Emotion regulation
Interpersonal skills
ACT

Acceptance & Commitment Therapy

Accept difficult experiences and commit to value-driven actions

Key Techniques:

Values clarification
Mindful acceptance
Committed action
Polyvagal

Polyvagal Theory

Understand and regulate your nervous system's stress response

Key Techniques:

Breathing exercises
Grounding techniques
Somatic awareness

Years

Of supporting research

Millions

Using these techniques worldwide

75-80%

Effectiveness rate for CBT-based approaches

Start Your Mental Wellness Journey

Access 150+ evidence-based exercises and 24/7 AI journaling support

Have Questions?

We'd love to hear from you

hello@getbudd.ai
Budd

AI mental health companion for modern life. Because growth should adapt to your world — not the other way around.

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Your personal AI therapist

First session is completely free — no card needed.

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Cool Budd

"Progress begins with understanding. Understanding begins with being heard. We built Budd so neither is ever out of reach."

Dr Martina Paglia
- Dr Martina Paglia

Budd is an AI Therapist designed to help you understand your emotions and inner states. Budd is not a licensed psychologist, psychotherapist or psychiatrist and does not provide medical services. These sessions are for self-help purposes only and do not replace the advice of a qualified professional therapist.

© 2026 Budd. All rights reserved.

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